CASE STUDY DMARC ANALYZER
This case study is based on a collaboration with a leading French eCommerce travel Enterprise, Loisir Encheres.
Email marketing is the primary marketing channel for this client, all key transactions such as invoicing are done via email. Therefore the client wanted to be aware of the performance of her email channels to ensure that relations can rely on emails which origin from the client.
” The support provided by the DMARC Analyzer team really helped us to achieve results, it has been a pleasure to work with them. Their profound knowledge and effective approach helped us to speed up the DMARC deployment for Loisirs Enchères. ”
Jérémie Leca, CTO – Loisirs Enchères
In order to resolve the challenges above, the client had to publish a custom DMARC record on all domains. With DMARC Analyzer, the channels were actively monitored and governed. Since there was no SPF or DKIM in place and a lot of emails were being forwarded, DMARC Analyzer advised to authenticate the email with a DKIM signature. The DKIM signing on all sources ensured that the compliance rate nearly reached full DMARC compliance. This ensured that the client could move towards a DMARC enforcement policy. The DMARC enforcement policy protected the domains against abuse such as phishing and spoofing attacks and optimized delivery.
Achievements realized for the client as a result of the DMARC Analyzer deployment: