Sending bulk marketing email is still a common and effective marketing approach. However, scaling up email marketing comes with deliverability problems. This article explains how DMARC can help when scaling up email marketing.
With email marketing an organization can reach out to a large audience at once. This can be incredibly effective and profitable, however this can also come with problems. It is possible to get blacklisted by certain ISPs or that ISPs place emails in the spam folder of the receiver. These are problems that organizations can experience when scaling up email marketing.
Publishing a DMARC record for a domain let’s ISPs, who have adopted DMARC, know that this domain wants to receive feedback about their email authentication. This enables an organization to receive feedback about the SPF and DKIM setup for this domain. With this feedback an organization can start improving their email authentication with SPF and DKIM.
Besides that a DMARC record enables organizations to improve their email authentication, it also lets ISPs know that an organization is working on improving the security of their domain. ISPs want to ensure their customers receive legitimate emails and aren’t receiving any spam. Considering this, ISPs are more likely to let emails pass from a domain that has published a DMARC record. So, publishing a DMARC record within the domain which is used for email marketing can improve email deliverability. It causes emails that previously ended up in the spam folder of the receiver, now land in the primary inbox.
Besides blocking malware and phishing attacks, DMARC can improve email deliverability. Want more information on how DMARC can help organizations? Do not hesitate to reach out to us.